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4. DeCA — Continued deployment of private brands The Defense Commissary Agency (DeCA) learned from a 2016 survey of its customers that they wanted private... Read more →
3. Earth Fare — A rallying cry for wellness with private brands Earth Fare may just be hitting its stride. Founded in 1975 in Asheville, N.C., Earth Fare... Read more →
2. Trader Joe’s — A continued model for private brands In October, there was vegan banana bread, pepita salsa, soft honey nougat with almonds, horseradish... Read more →
The proof is in the pudding — make that a box of Walmart private brand Great Value instant pudding. The retailers succeeding in private brands are the ones... Read more →
Thrive Market is proving to skeptics that there can be more than one big natural foods chain. According to Forbes, when Thrive Market founders Nick Green... Read more →


May 20-21, 2019
The Italian Trade Agency is pleased to feature the production of 183 leading Italian manufacturers of private label products (food and non-food) at the 2019 edition of the PLMA Show in Amsterdam. PLMA’s 2019 “World of Private Label” International Trade Show will present more then 2.600 exhibit companies including 70 national pavilions, on a total surface of 41.000 square metres. Products on display will include fresh, frozen and refrigerated foods, dry grocery, condiments, souces, dessert, biscuits and beverages... Read more →


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ABOUT US, a website of the Italian Trade Agency, is strictly a business to business website and is intended to be used by businesses interested in identifying and contacting Italian manufacturers of Private Label products. For more information on specific products in our website, please contact the manufacturer directly.

The Italian Trade Agency (ITA) is the government organization which promotes the internationalization of Italian companies, in line with the strategies of the Ministry for Economic Development. The ITA provides information, support and advice to Italian and foreign companies.

In addition to its Rome headquarters, the ITA operates worldwide from a large network of Offices linked to Italian embassies and consulates, working closely with local authorities and businesses.

The ITA provides a wide range of services:

  • identification of possible business partners;
  • bilateral trade meetings with Italian companies;
  • trade delegation visits to Italy;
  • official participation in local fairs and exhibitions.