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Market Research: Private label gains in Europe
July 15, 2017
The latest Nielsen data shows that market share for retailer brands has climbed to all-time highs in 9 European countries and for the first time stands at 30% or above in 17 of the 20 countries tracked for PLMA’s International Private Label Yearbook. The 2017 Yearbook statistics reveal that private label’s market share reached all-time highs in Germany, Italy, The Netherlands, Belgium, Poland, Austria, Sweden, Norway and Denmark. Seven countries now have market shares of 40% or higher: United Kingdom, Germany, Austria, Belgium, Switzerland, Spain and Portugal. Market share in the United Kingdom stayed above 45% and appears ready to resume growth as supermarkets expand their private label programs to combat the competitive challenge from discounters. In France, private label penetration has remained over 30% for more than a decade.
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