News & Media

Supermarkets growing on the perimeter
July 15, 2017
Supermarkets are looking for more growth along the store perimeter. Close to three-quarters of retailers project there will be an increase in perimeter sales in the coming year, with the average projection of a 5% increase, according to a SN-Supermarket News survey. Two thirds of retailers (64%) aim to achieve that growth, in part, by upgrading their perimeter assortment. Nearly three in five retailers’ prepared food departments are more spacious this year versus last. More space is being dedicated to more than half (55%) of respondents’ produce departments. The majority of retailers (54%) said that when adding space for perimeter departments, it came at the expense of center store. The majority of food retailers indicated that perimeter sales have increased in the last 12 months, with the average increase at nearly 4%. SN said retailers attributed the growth to a number of factors, such as more natural, organic, clean label and convenience-oriented offerings that came in response to consumer demand for nutritious foods.