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Contact Info
via Artigianale, 49, 49
25025 Manerbio, BS
Italy
Phone: +390309373611
Fax: +390309373621
BS IT
Contact person:
FRANCESCO BUSSICHELLA
Products Vegetables, Ready Meals, Organic Vegetables, Beverages
Codice Ateco:
103200 - Production of fruit and vegetable juices, 103900 - Other processing and preservation of fruit and vegetables
Meloni:
01030303 - FRUIT AND VEGETABLE JUICES AND NECTARS, 01021602 - ORGANIC PRODUCTS, 01021600 - Organic and dietary food products, 01021700 - Other products of the food industry, 01030400 - Other beverages, 01021400 - Prepared dishes, 01010300 - Vegetables
Participating Events
Booth Number: F-5209
La Linea Verde Società Agricola SpA
LA LINEA VERDE
The Italian specialist in fresh-cut and chilled fresh ready meals.
Reliable co-packer for European retailers. 
 
La Linea Verde, with headquarters located in Manerbio (in Italy, near Milan), is an agro-food company specialised in the production of fresh-cut salads and chilled fresh ready soups. La Linea Verde is a company leader on the Italian market that boasts 50 years of experience in agriculture and more than 30 years in fresh-cut. The group manufactures under its own umbrella-brand DimmidiSì and is a co-packer for European large-scale retailers. With 8 production sites (situated in Italy, Spain, France and Serbia) and a  turnover of  315 M Euros in 2020, La Linea Verde is the right partner for large scale retailers.
 
The key to the company’s success lies in its innovative, high-quality and convenient products of exceptional added-value. Reliability and flexibility: these are the characteristics that have always allowed the Group to meet the consumers’ demands.
 
La Linea Verde is a reliable co-packer of fresh-cut products in Italy as well as in the rest of Europe. The Group works for 70 retailer brands in Italy, Spain, Belgium, The Netherlands, Poland, Czech Republic, France and also in the Balkan territory.
 
The increase in sales registered on foreign markets contributed to a higher Group’s turnover throughout the years. The Spanish branch “Vegetales Linea Verde Navarra”, opened in 2008, produces pre-packaged salads for the Iberian market. In 2017, it acquired the Lodosa (Pamplona)-based company “Naturvega,” which specializes in the production of ready-made gourmet dishes. In addition, it has several fields and greenhouses of its own in Navarra, as well as another production site near Murcia for wholly fresh and non-processed produce. In 2017, it started production of bagged salads in a new plant in Serbia, flanked by greenhouses. In addition, it recently opened a sales office in Macedonia. In 2020 it launched a production site for fresh-cut salads in the south of France, an area previously served by Italian and Spanish production sites.

 
All the production stages are monitored and are subject to high standards of quality. In fact, La Linea Verde monitors the entire supply chain in order to guarantee complete control over the product’s life cycle: from seeding and harvesting at the farm, to processing at the production site, all the way up to delivery at the point of sale.  This modus operandi is complemented by a controlled and certified supply chain program, which allows for the product’s entire pathway to be traced up until the time of final delivery to the customer, with all the intermediate stages being documented.
 
The engagement of the group  is also attested by a great number of voluntary certifications at every step of the process – field, production, factory, finished product (UNI EN ISO 9001:2008, UNI EN ISO 22005:2008, DT 3 Certiquality, IFS, BRC, UNI EN ISO 14001:2004, BIOAGRICERT, Sedex etc.).
 
La Linea Verde is one of the leaders in innovation of fresh-cut products and chilled fresh ready meals. Nowadays the company is the number 1 producer of chilled fresh soups in Italy with a 50% market share. In 2006 La Linea Verde was the first company to launch fresh soups in Italy and since then it has always been the leader of a market worth 120 Million Euros. Two main factors contributed to the development of the Group and its large number of successful products: a continuous investment in technology and an internal team specialised in R&D.
 
 
LA LINEA VERDE GROUP
 
  • Private company founded by two brothers, Giuseppe and Domenico Battagliola. A company that is the evolution of a family agricultural business and relies on solid family values.  
  • 8 production sites (3 in Italy, 3 in Spain, 1 in Serbia and 1 in France)
  • Company-owned farms –  greenhouses
  • 1 company-owned refrigerated transport company with over 100 trucks
  • 315 Million Euros turnover in 2020
  • 2 million units produced and delivered every day
  • 60% of the Group turnover is generated outside of Italy
 
Strategy - sales in Europe
  • co-packaging
  • ready-to-eat bagged salads and prepared salads with dressing
  • Chilled fresh ready meals, in particular chilled fresh soups
  • Chilled fresh beverage (smoothies and cold-pressed juices)
  • Unwashed packaged salads: baby leaf
  • Both Standard and Organic products (Organic certification since 1992) 
Objectives and strategies on foreign markets
La Linea Verde aims at reinforcing its presence in Europe as co-packer for large scale retailers. All this by offering both products that already exist on the markets and innovative ones, focusing on bagged salads and chilled fresh ready soups.
 
Last news about the group:
 
Sustainability, understood as respect for people and the environment, is one of La Linea Verde’s bedrock principles. For that reason, the company has launched a structured Corporate Social Responsibility plan, which includes important objectives: an even more conscious agricultural supply chain, increased energy efficiency and water conservation, support for social projects, and increasingly eco-friendly packaging.
 

Vegetables

FRESH CUT SALADS FOR RETAIL: selected, washed, bagged and ready to eat salads. Crunchy and baby-leaf salads, single-varieties or mixed recipes come in convenient bags or trays. Italian production, from integrated pest management. Organic range also available.

Ready Meals

Fresh Ready Soups: A wide range of 100% vegetable soups free from preservatives and glutamate. Their natural taste is guaranteed by the quality of every single ingredient and by a homemade preparation method. The range includes chunky soups (such as Minestrone soups) as well as creamy soups, such as Vegetables creamy soup and Pumpkin & Carrot creamy soup. Asian Style soups with trendy ingredients, gourmet dishes that meet refined tastes, as well as organic recipes are available. The soups are offered in a microwable bowl (availabe in several formats) or single-serving cup.

Vegetables

Salads in open/close tray: Ready to eat salad mixes in an original transparent clamshell tray. This innovative packaging allows a longer preservation of the content, avoiding condensation: the salad doesn’t perish and looks beautiful throughout its shelf-life. Thanks to a dependable lidding system that is easy for consumers to open and reclose, the waste of salad is prevented. This item shows also the company commitment to the three R's of sustainability (Reduce, Reuse and Recycle): less plastic is used as at least 30% of packaging comes from recycled PET. The tray can be reused and is 100% recyclable.

Organic Vegetables

Organic Range:
A wide range  of ORGANIC convenient products:
 - FRESH-CUT SALADS available in different formats and packagin g (bag, tray);
- CHILLED FRESH SOUPS: natural, tasty recipes as good as homemade, 100% vegetable. Chuncky and creamy textures. Available in BOWL or CUP. Microwavable and 100% recyclable.
 

Ready Meals

Fresh ready meals: A tasty range of fresh side dishes, natural and free from preservatives. All recipes are inspired by the typical Italian cuisine and are as good as homemade. Perfect for all your dishes, they come in a practical microwavable, 100% recyclable bowl.

Vegetables

Ready salads in bowl: A wide and innovative range of prepared salads in bowl. Delicious recipes, suitable for a healthy and handy on-the-go meal, thanks to dressing, fork and napkin included. In order to preserve the freshness, additional ingredients come in in different compartments. The range includes well-balanced classical recipes with croutons, chicken, cheese, ham, tuna, nuts, seeds etc. . Organic range is also available.

Beverages

Fresh Beverages: A wide range of fresh fruit and vegetable beverages: - Fresh smoothies, prepared only with fruit and vegetables: refreshing, handy and healthy snacks. 1 serving bottle: 150 ml. - Fresh cold-pressed juices with trendy and functional ingredients. Thirst-quenching drinks you can have in every moment of the day. 1 serving bottle: 250 ml. Free from preservatives, colourings and concentrates. 100% fresh and natural. All beverages are HPP-treated (High Pressure Processing).

Ready Meals

Poke Bowls: a brand new range of fresh ready meals, with basmati rice, fresh salad and premium ingredients. A range of 3 bowls with a base of basmati rice, lamb's lettuce salad and a kit of 3 additional ingredients to create a poke bowl. Complete with teriyaki sauce and serving kit. Recipes: Salmon, Chicken, and Chickpeas (veg). A complete meal. Source of protein. A brand new ready meal concept, to meet the new consumers' trends.
Events
Brochure/Catalogs/PDF
Videos
  • LA LINEA VERDE GROUP: CORPORATE VIDEO
  • LA LINEA VERDE: SOUP PRODUCTION
  • LA LINEA VERDE: GREENHOUSES
  • LA LINEA VERDE: FRESH CUT SALADS
  • LA LINEA VERDE GROUP: OUR VALUES