Latest News

Innovative store brand kettle chips, exclusive steaks, Italian sodas and more headline a roster of items geared just for the summer. Sprouts Farmers Market... Read more →
Line extension brings new dietary option to flagship store brand Target Corp. has added a plant-based line to its year-and-a-half-old Good... Read more →
Nondairy, meatless offerings debut as demand for plant-based choices surges Saying that "guest demand for plant-based options is higher than ever," Target is... Read more →
Year-over-year sales growth of grocery private label hits 13.7% in 2020 For the fourth consecutive year, private label in grocery outpaced name brands, with... Read more →
Branding agency Meyocks surveyed more than 1,500 American shoppers and 7 in 10 think food brands should advocate for something. A survey of U.S. consumers... Read more →


Now at its 17th edition, MARCA, held in the beautiful Italian city of Bologna, is the second-largest trade exhibition in Europe dedicated specifically to the Private Label sector. It brings together international retail buyers in search of new market trends and product innovations for their private label programs as they related to Made in Italy food, beverages and non-food products with qualified leading Italian private label manufacturers. Due to the inability of international buyers to safely travel to Italy... Read more →


If you are a retailer, register to get special access to Italian product or food manufacturers.

Register as a retailer

If you are an Italian product or food manufacturer, register to enter your company in our directory and get special access to the Top 50 Retailers Market Analysis report.

Register as an Italian product or food manufacturer

ABOUT US, a website of the Italian Trade Agency, is strictly a business to business website and is intended to be used by businesses interested in identifying and contacting Italian manufacturers of Private Label products. For more information on specific products in our website, please contact the manufacturer directly.

The Italian Trade Agency (ITA) is the government organization which promotes the internationalization of Italian companies, in line with the strategies of the Ministry for Economic Development. The ITA provides information, support and advice to Italian and foreign companies.

In addition to its Rome headquarters, the ITA operates worldwide from a large network of Offices linked to Italian embassies and consulates, working closely with local authorities and businesses.

The ITA provides a wide range of services:

  • identification of possible business partners;
  • bilateral trade meetings with Italian companies;
  • trade delegation visits to Italy;
  • official participation in local fairs and exhibitions.