Latest News

The plant-based category is growing at Kroger as the retailer expects to debut more than 50 new items under its Simple Truth Plant Based line, including new... Read more →
Wakefern Food Corp. is rolling out a redesigned and expanded lineup of its better-for-you Wholesome Pantry and Wholesome Pantry Organic brands at ShopRite and... Read more →
Center store dollar sales are up by more than 10% among more than half of grocery retailers in 2020, according to Supermarket News’ 2020 Center Store Trends... Read more →
The Private Label Manufacturers Association International Council has named 43 retailers winners in its 2020 International “Salute to Excellence” Awards,... Read more →
Aldi is sharing the results of its second annual Fan Favorites survey, and perhaps unsurprisingly, people love pizza. The retailer’s Mama Cozzi’s Take &... Read more →


The Italian Trade Agency is pleased to present the production of over 130 major Italian manufacturers of private label products (food and non-food), in digital mode the "World of Private Label" international fair, following the cancellation of the PLMA AMSTERDAM community 2020, is in consideration of the precautions against the spread of Covid-19. The 2019 edition saw the presence of 2,600 exhibiting companies, including 70 national pavilions, on a total area of ​​41,000 square meters.


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ABOUT US, a website of the Italian Trade Agency, is strictly a business to business website and is intended to be used by businesses interested in identifying and contacting Italian manufacturers of Private Label products. For more information on specific products in our website, please contact the manufacturer directly.

The Italian Trade Agency (ITA) is the government organization which promotes the internationalization of Italian companies, in line with the strategies of the Ministry for Economic Development. The ITA provides information, support and advice to Italian and foreign companies.

In addition to its Rome headquarters, the ITA operates worldwide from a large network of Offices linked to Italian embassies and consulates, working closely with local authorities and businesses.

The ITA provides a wide range of services:

  • identification of possible business partners;
  • bilateral trade meetings with Italian companies;
  • trade delegation visits to Italy;
  • official participation in local fairs and exhibitions.