Latest News

STUDY SHOWS SHOPPERS PLAN TO RELY ON PRIVATE BRANDS THIS HOLIDAY SEASON As the holiday season approaches, Daymon, a private brand development firm, conducted... Read more →
Hy-Vee Launches New 'Good Graces' Own Brand Hy-Vee Inc. has launched Good Graces, a new private brand available at all Hy-Vee stores. The first line... Read more →
MARKETING REPORT: EARNING OWN BRAND INFLUENCERS Influencers and celebrity endorsements are generally associated with national name brands, but private brands... Read more →
Consumers Expect to Buy More Store Brands This Holiday Season According to a new study, nearly a third of shoppers surveyed expect to purchase more store brand... Read more →
Industry experts from Casey's and Walgreens talked innovation and supply chain challenges during the nonalcoholic beverage category at the Sept. 29 Store... Read more →


January 30 - February 01, 2022
The Italian Trade Agency is pleased to feature a dynamic cohort of leading Italian manufacturers of private label products (food and non-food) at PLMA 2022 in Chicago. PLMA’s 2022 show will present an full exhibitor list displaying products including fresh, frozen and refrigerated foods, dry grocery, condiments, sauces, desserts, biscuits and beverages as well as non-food categories, including health and beauty, household and kitchen, personal care and housewares. PLMA’s 2022 show will be held Jan. 30 - Feb. 1 and... Read more →


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ABOUT US, a website of the Italian Trade Agency, is strictly a business to business website and is intended to be used by businesses interested in identifying and contacting Italian manufacturers of Private Label products. For more information on specific products in our website, please contact the manufacturer directly.

The Italian Trade Agency (ITA) is the government organization which promotes the internationalization of Italian companies, in line with the strategies of the Ministry for Economic Development. The ITA provides information, support and advice to Italian and foreign companies.

In addition to its Rome headquarters, the ITA operates worldwide from a large network of Offices linked to Italian embassies and consulates, working closely with local authorities and businesses.

The ITA provides a wide range of services:

  • identification of possible business partners;
  • bilateral trade meetings with Italian companies;
  • trade delegation visits to Italy;
  • official participation in local fairs and exhibitions.