News & Media

Aldi’s plant-based line earns Good Housekeeping Institute recognition
April 2, 2021
Source: Aldi’s plant-based line earns Good Housekeeping Institute recognition
More than 30 Earth Grown products from Aldi earned the Good Housekeeping Institute Seal, joining more than 170 other products earning the nod over the last three years. Aldi is adding 34 more products to its list of Aldi-exclusive products recognized by the Good Housekeeping Seal. The latest additions are 34 Aldi Earth Grown plant-based products, joining more than 170 other Aldi items to receive the trusted symbol of consumer assurance and quality that the Good Housekeeping Seal represents. Aldi was recognized last January for 80 of its Simply Nature products. In 2019, 50 of its Little Journey baby products earned the seal. Additionally, the entire liveGfree line of gluten-free foods and Never Any! meats have been backed by the Good Housekeeping Seal since 2018. This year’s Earth Grown items include popular items such as Vegan Macaroni & Cheese, Meatless Meatballs, Coconutmilk Strawberry Yogurt, Meatless Chicken Tenders, and Veggie Burgers as well as new additions such as its nondairy ice creams. “Aldi customers have loved Earth Grown products from the moment we introduced them,” said Joan Kavanaugh, vice president of national buying at the Batavia, Ill.-based retailer. “Shopper feedback drove us to create this exceptional line of delicious vegetarian and vegan foods, all at great prices. We’re proud of the brand’s success and honored that Earth Grown foods are now backed by ‘America’s Most Trusted Emblem.’” Aldi debuted Earth Grown products as part of its Aldi Finds program in 2018 and based on the immediate popularity of the products, the retailer fast-tracked the process to add more Earth Grown products to its everyday assortment. In fact, the retailer said it was the fastest introduction of an Aldi-exclusive brand to market. The product line has expanded since its launch and will continue to grow in the coming year.
Videos