News & Media

Impact players: ShopRite
January 11, 2019
Source: Store Brands
5. ShopRite— Impacting at all angles

ShopRite is not only emphasizing store brands with its products, the Keasbey, N.J.-based retailer is also underscoring its own brand image through its services.

Last May, ShopRite introduced ShopRite Trading Company, a line of premium, artisanal foods inspired by myriad world cuisines. The line includes imported and domestically sourced foods and is available exclusively at all of the more than 270 ShopRite stores located in New Jersey, New York, Connecticut, Maryland, Delaware and Pennsylvania. In late 2016, ShopRite unveiled Wholesome Pantry, its line of organic and free-from products, of which the retailer continues to add product.

ShopRite, which operates under the retailer-owned cooperative Wakefern Food Corp., always seems to be on the cusp of offering new services and programs, reaffirming it as a retailer that cares about its clientele. For instance, last September ShopRite unveiled Family Meals Month, a campaign educating shoppers about the benefits of sharing family meals while suggesting ideas for families to enjoy more meals together. The campaign leveraged the company’s team of corporate and in-store dietitians, who serve over 140 stores, to inspire and educate customers about ways to create nutritious and delicious family meals. The dietitians hosted free food demonstrations, classes and events, and distributed free recipe cookbooks. As part of Family Meals Month, ShopRite offered four limited-edition meal kits under its ShopRite Kitchen brand.

This year ShopRite continued to expand its Free Fruit for Kids program, which encourages healthy eating habits for children. The program, which debuted in 2016, is now in place at more than 125 stores. As part of the Free Fruit for Kids program, kids 12 and under receive a free banana, clementine or other seasonal fruit while shopping with a parent or guardian.

Last August, ShopRite Pharmacy introduced an educational initiative to New Jersey high schools to help students make safe and healthy decisions about prescription medications and understand the dangers of misusing these drugs. The digital program was made available to 30 schools at no cost to them.

ShopRite is advancing its store brands program from all angles and making an impact by doing so.