News & Media

Private Brands Continue Sales Growth in the USA in 2022
March 15, 2022
Source: PLMA e-scanner

Private brands continue to perform in positive territory in 2022. According to the latest numbers from IRI, for the month of February, store brand dollar sales grew by 6.2% compared to the same period a year ago, slightly outpacing national brands which showed 6% growth.
It is the second 2022 report from IRI that indicates dollar gains for private brands and comes on the heels of strong performances during the last five months of 2021.
In January, private brand dollar sales growth gained 4.7%, ahead of national brands at 4.6%, vs the same period in 2021. As a result, compiling the two reports, so far in 2022, store brands have grown an average of 5.4%, which is about the same rate the products averaged during the last five months of 2021.
On average, overall dollar share came in at 18.2%, also a strong increase over the 17.7% share in 2021 for store brands in all the major channels, per IRI. Unit sales continue to decline, however. They have fallen an average of 4.1% so far in 2022.
The most recent statistics are available for members at through the IRI Unify section. Members can also find information on 317 categories and 967 subcategories, as well as statistics from 18 departments.
PLMA’s 2022 Private Label Report, which is available to all, highlights private brand sales statistics for 2021 and can be downloaded from under “About the Industry / Research, Reports and Publications.”