The food retail war will be fought increasingly by private brands in a post-COVID world, sources say, bringing with it new pressures on retailers to assess the effectiveness of their brands versus one another—and not just the national brand competitors alongside them on the shelf.
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May 30, 2020
A new report from Daymon looks at “5 Keys to Private Brand Success” in a post-coronavirus world.
May 21, 2020
Digital sales in a COVID-19 world stood out during Target’s first quarter earnings call, highlighting digital comparable sales growth of 141% for the quarter, but the retailer mentioned its store brands too.
May 16, 2020
A new report from Field Agent is taking a look at the overall customer experience at Walmart and that includes how Walmart’s store brands perform in terms of value, perception and price.
May 7, 2020
A new study on the consumer goods market said private brands are gaining share on large national brands, saying since 2014, $19 billion in industry sales have shifted from large and mid-size CPGs to store brands.
April 28, 2020
First quarter dollar sales for store brands across all retail outlets rose nearly 15%, knocking on the door of $5 billion, year over year, per Nielsen and the Private Label Manufacturers Association (PLMA).
April 20, 2020
According to a new survey, consumers have gained more appreciation for private brands during the novel coronavirus pandemic.
April 8, 2020
As part of its various efforts to quell the COVID-19 impact, Brookshire Grocery Co. has ushered in a 5% discount on any of its private brand products for first responders (medical emergency service providers, active military, and fire and police department employees) through May 5.
March 30, 2020
While millions of people stocked up on toilet paper over the last few weeks, few of them likely cared about the brand they were buying.