About nine out of 10 consumers trust private brands as much as they do national brands, according to a new report from Daymon.
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News & Media
August 4, 2020
Albertsons’ O Organics and Open Nature store brands grew faster than its overall business in the first quarter, according to the retailer’s earnings call on July 27.
July 22, 2020
With National Ice Cream Day around the corner on July 19, Albertsons has launched new flavors of own brands ice cream under its Signature Select line and introduced a range of non-dairy, plant-based flavors under its innovative Open Nature brand.
July 17, 2020
Trader Joe’s has some unique own brand dessert beers brewing for the colder months ahead, one of the few categories in-store where they tend to lean on branded breweries to stock the shelf.
June 29, 2020
Price Rite Marketplace, a division of Wakefern Food Corp., now offers a greater selection of the Bowl & Basket and Paperbird brands at its 59 stores in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Maryland.
June 19, 2020
Kroger says it expects to exceed its 2020 outlook after the grocer reported a spectacular quarter of sales and profit due to a crush of pantry-loading shoppers during the pandemic.
June 12, 2020
Bringing gaming technology to shopper research, Nielsen has debuted a suite of solutions that leverages virtual reality and augmented reality technologies to help brands and retailers test in-store shopping behaviors, virtual planograms and more.
June 5, 2020
The food retail war will be fought increasingly by private brands in a post-COVID world, sources say, bringing with it new pressures on retailers to assess the effectiveness of their brands versus one another—and not just the national brand competitors alongside them on the shelf.
May 30, 2020
A new report from Daymon looks at “5 Keys to Private Brand Success” in a post-coronavirus world.
May 21, 2020
Digital sales in a COVID-19 world stood out during Target’s first quarter earnings call, highlighting digital comparable sales growth of 141% for the quarter, but the retailer mentioned its store brands too.