A new report from Field Agent is taking a look at the overall customer experience at Walmart and that includes how Walmart’s store brands perform in terms of value, perception and price.
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May 7, 2020
A new study on the consumer goods market said private brands are gaining share on large national brands, saying since 2014, $19 billion in industry sales have shifted from large and mid-size CPGs to store brands.
April 28, 2020
First quarter dollar sales for store brands across all retail outlets rose nearly 15%, knocking on the door of $5 billion, year over year, per Nielsen and the Private Label Manufacturers Association (PLMA).
April 20, 2020
According to a new survey, consumers have gained more appreciation for private brands during the novel coronavirus pandemic.
April 8, 2020
As part of its various efforts to quell the COVID-19 impact, Brookshire Grocery Co. has ushered in a 5% discount on any of its private brand products for first responders (medical emergency service providers, active military, and fire and police department employees) through May 5.
March 30, 2020
While millions of people stocked up on toilet paper over the last few weeks, few of them likely cared about the brand they were buying.
March 9, 2020
FMI — The Food Industry Association recently reported that the meat industry exceeded $50 billion in sales for 2019, up one percent from 2018. Within that number, private brands saw the biggest leap, up 12.3% from the year before.
March 4, 2020
More and more mass retailers are using private label as their latest weapon to win greater share of the beauty and personal care category, hoping that it will attract a more loyal consumer and greater profits down the road.
February 27, 2020
On the same day as its upbeat fourth-quarter earnings report, Sprouts Farmers Market announced an interesting addition to its board of directors.